The aim was to create a model to calculate a numerical page score during the process of opening an account. We took advantage of the data we collect via Adobe Analytics about the behavior of visitors to the company website.
We evaluated all sites which are most relevant during successful completion of the conversion, and sites which have the greatest relevance when leaving before signing up, according to the carefully determined weight. Based on the visits of unique visitors (clients and non-clients), we applied the algorithm on a regular basis. Long-term monitoring scores allows recognizing necessary changes in the design of strategic sites that play an important role in the decision process of the prospective client.