Web analytics for Zuno Bank

Web analytics for Zuno Bank

Zuno is surely an attention-worth pioneer within banks in the use of digital marketing tools. Being there, when the first bank uses a cloud analytics solution for its key systems, was just an amazing experience. We used many enterprise tools, such as Google Urchin, Adobe Analytics and Adobe Test&Target and integrated the collected data with other internal systems of the bank. As a result, the bank can address its customers with products and services they could actually use.