Blog and other notes

Litmus.com, a web application used for email testing, used to cause problems while testing unsubsribe emails (one-click opt-out) during tests, as it in good faith “clicks through” all email links (including links to unsubscribe) and as a result it unsubscribed itself without fail. Therefore it was necessary to remove the static test address from the […]

This is the first of 12 commandments, which you can collect during my holidays. All you have to do is find the right time when I have the out-of-office auto responder turned on. 🙂 To have e-mail marketing in superior shape, you have to handle customers’ opt-in process properly. To convert your random visitor to […]