… and other methods of qualitative and quantitative research.
Regular meetings and quality reporting
Our consultants meet regularly with the online team, discuss the results, plan further actions and submit analysis and suggestions for changes. We maintain proper tracking to achieve consistent reporting and decision support.
List of potential improvements
Together we create and maintain a list of potential improvements. These are based on data analysis, user testing, customer requirements or activities of the competition. We evaluate them carefully in terms of contribution and performance, and prioritise them accordingly.
Specification of changes
We create designs and specifications for change requests for websites, campaigns, content or emailing. The specification includes a clear description of the expected benefits. Some tasks we provide directly, some we pass on to the implementer.
Evaluation of the result
We are always interested in how the action turned out. Ideally, we evaluate the impact of specific changes by an AB test or by other conclusive method. We are honest and if any of the proposed changes does not prove itself, we acknowledge it and recommend its withdrawal.
Without exaggeration, the whole team within our company. Each client is taken care of by several people who combine their skills in the field of online marketing, web analytics and user experience.